THE BRAND

VIATOR

Latin translation of «Traveller»

VIATOR inspires immediately great journeys and discoveries. Simply: Dreams, emotions …….infinity.

THE SLOGAN

«The Traveller’s Timekeeper» it is nothing else than the logical extension of the meaning of VIATOR. The slogan defines the territory that the brand wishes to occupy in the travellers’ imaginary and it is quickly understandable by every one.

THE LOGO

The wind rose was an essential means of orientation for travellers. The of VIATOR in the middle of the wind rose is intentionally slightly inclined to the right, it reminds of the earth axis.

THE COLOURS

The company’s colours are inspired from the elements in/on which we can travel.

Deep blue: The sea and the sky
Fire orange: The desert and its sunsets